I just delivered a keynote at the LIANZA Conference, #SHOUT15, in New Zealand. It outlines a Library Marketing Manifesto – five things we must do to be heard and listened to above the clamour of modern life.
1. We will be community orientated
2. We will do what people need, but market what they want
3. We will cater for library novices and for library experts
4. We will keep things simple
5. We will coordinate our marketing into campaigns